Happy Spring! This week, we’re here with some must-reads on the topic of web design and development for any smart business owner. If you’re not a seasoned web professional, you may think that it’s sufficient to put up a very basic, bare bones web page for your business and call it a day. We’d encourage you to think again. First impressions are incredibly valuable, and web pages are often the initial point of contact new customers will have with your business. That’s why it’s wise to wow them from the get-go—and make them want to return, whether they’re sitting at home on their laptops or browsing on the go. Study up on the benefits of expert web development and design with us so that you’ll have a better understanding of how meaningful they are to your success! Could it be that spring is the right time to “spruce” up your page?
Mobile App Development or Responsive Web Design – Which One You Should Choose for Your Business (Jay Patel, WhaTech)
We bet you can’t go into a public space and do a 360-degree turn without seeing someone on a mobile device. They’re everywhere, and mobile browsing shows no sign of slowing down. That’s why, whether you’re an ecommerce business or a professional who maintains a strong web presence, it’s extremely important that current and potential customers have easy access to you whether they’re using a personal computer, mobile phone, or tablet. This week, Jay Patel at WhaTech tackles a very real conundrum for small business owners: should you dedicate your resources to great responsive web design or mobile app development? The answer is … well, it all depends on your budget and what you need and want for your mobile users. Responsive web design holds some obvious advantages, like affordability and not needing to submit anything for approval in an app store. So what’s best for you? Check out this insightful run-down of the pros and cons of each for a better idea.
Sha Hwang, the Designer Hired to Improve Healthcare.Gov (Janet Paskin, Bloomberg Businessweek)
When healthcare.gov first launched, users didn’t have the easiest time interacting with it, to say the least. And when it comes to an issue like health care insurance coverage, a delay of several days or a week can be catastrophic on an individual and less personal, more national level. Janet Paskin of Bloomberg Businessweek brings us a profile of Sha Hwang, the 28-year-old web design and development whiz hired by the government to save the day. He’s focusing not just on the functionality of the site, though it goes without saying that that’s a very important issue, but also on making it visually appealing, drawing the user’s eye to the right places. He can’t say too much about his work, since it’s still in progress, but we’re looking forward to seeing the new and improved site when it’s ready. His story highlights the importance of hiring an expert web design and development professional to work on your page. In this case, people’s health depended upon it—and in yours, great web design is a key aspect of your business’s success. Be sure to take it seriously!