Online Reputation Management Infographic
Online Reputation Management
How To Suppress Negative Reviews On Search Engines
What is Online Reputation Management (ORM)?
Monitoring your brand image online and suppressing false and negative information in order to ensure a positive impression on potential and existing customers.
Why is ORM great for your business?
- Monitor what others are saying about your company.
- Suppress and address false and negative reviews on scam boards.
- Promote positive content to build trust in your brand.
- Recover lost income, increase conversion, and increase retention.
Don’t Be a Victim of Negative Online Reviews
Common Scenarios :
- One customer has a bad experience and writes negative reviews online.
- Scam boards publish inaccurate reviews.
- Competitors slam your company’s reputation.
Results
- People go to your website and consider making a purchase .
- They go to Google and look up “yourcompany.com scam” to see if there are any complaints about your company.
- Negative content dominates search results.
- They buy from your competitor or get turned off to shopping online and choose not to purchase anything at all.
Manage your Reputation
Discovery
- Compile links to negative reviews.
- Keyword research – what is most critical?
- Take baseline measurements.
- Determine measures of success.
Manage your Reputation
Strategy
- Plan your responses to negative reviews.
- Develop positive content.
- Improve customer service to increase positive feedback about decrease negative comments.
Improve Customer Service
Why?
- Happy customers mean more business (referrals and retention).
- Positive reviews of your great service dominate the web.
- It’s easy for bad reviews to crop up, all it takes is one dissatisfied customer.
How?
- Practice customer outreach for positive reviews.
- Monitor complaints & respond in a timely fashion.
- Survey your customers to discover any potential issues.
- Maintain good interaction with customers.
Case Study
- A company hit their tipping point and became very big, very fast.
- The company website quickly came onto the radar of countless complaint sites.
- At the onset of the reputation management campaign, there was 80% saturation of the first 2 pages of Google with negative content for all keywords related to their brand name.
- They followed the steps above, developed a reputation strategy and executed on a monthly basis.
- After 6 months, negative sentiment was reduced from 80% to an average of 30% of the first 2 pages of Google for all targeted keywords.
- “company.com scam” and other negative keywords disappeared from Google autosuggest, signifying that the campaign was successful.
Conclusion
- Successful reputation campaigns can minimize negative online content.
- A positive reputation will gain the customers’ trust in your brand, products and services.
- There is nothing more valuable than gaining the confidence of your customers in terms of referrals, profit, and stability of your company.
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